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One-of-a-kind new rug, hand-knotted by Beni Ourain tribes in the Middle Atlas mountains of Morocco

Dimensions: 7'11" x 11'7" (241 cm x 352 cm)

Natural inconsistencies are inherent in these unique, handcrafted rugs

One-of-a-kind new rug, hand-knotted by Beni Ourain tribes in the Middle Atlas mountains of Morocco

Natural inconsistencies are inherent in these unique, handcrafted rugs

• Only one in stock
• 100% wool
• Dimensions: 7'11" x 11'7" (241 cm x 352 cm)
• One-sided fringe: measures 3.9" (10 cm). Fringe is not included in the overall dimensions above.
• Plush pile: approximately 0.8" (2 cm)
• Color palette: cream, taupe
• These rugs are prized for their expressive design and construction. Their freeform edges meander and wiggle, unbound by constrictions of mass production

• Moroccan rugs don’t come with a key. As with any painting or poem, their motifs have many subjective interpretations. Originally made for personal use, these rugs took months to weave, documenting a shifting tide of events and emotions in the weaver’s life
• Artisanal and tribal, geometric designs feature angular edges and simple shapes—like diamonds, squares, lattices, and stylized animals

As of 1991, the large Beni Ourain tribal territory was home to nearly a quarter of the Moroccan sheep population. This rather large group of tribes are famous for their fleece-like white rugs, designed for sleeping on and under, with a barely-visible meandering black or brown diamond lattice design.

Wool, a staple in Moroccan rug design, was considered almost sacred to the Amazigh (Berber) people, whose nomadic lifestyle included sheep and goat herding. In addition to being available, wool is durable, long-lasting, and soft—so it’s super comfy to walk and relax on. In this piece, the wool pile is knotted onto a wool foundation, adding body and helping it hug the floor.

Moroccan wool is locally sourced and produces a thick, strong pile that feels soft and fluffy underfoot. A small amount of shedding is to be expected from this natural fiber, but it’s worth it: its high pile is beloved for its wild, tousled texture. You may find traces of dried hay, grass, or straw in your rug as grazing sheep often collect plant matter in their coats. Remove gently by hand or with tweezers. Please note that when wool gets damp, it will smell like a wet sheep. This is the scent of lanolin, which acts as a waxy barrier against dirt and moisture.

• Dust and dirt that accumulate in your rug can erode the fibers over time. The best way to combat this is to take your rug outside and give it a good shake once a week. Depending on how large it is, you may need to recruit a friend to help. Also, be sure to get a rug pad—this helps to preserve your rug in spite of dirt.
• If shaking it out isn’t possible, you can vacuum it instead—just be cautious, and don’t use a rotary vacuum, because it can damage the fibers. Once or twice a month, vacuum on low power with a non-rotary (no spinning brush) vacuum or suction attachment only, moving gently from side to side. Once or twice a year, flip your rug over and vacuum the back.
• Once a year, let it sunbathe. Hang it in the sun for a few hours when it’s hottest, and flip it over midway through, to expose both sides to direct sunlight. This sun-bleaching helps further sanitize the wool. It’s a natural method to bleach and deodorize it.
• To ensure equal wear and protect against walk patterns, change your rug's direction periodically. You can also flip your rug upside-down once in awhile, and use it like that for a bit. With Moroccan rugs, the back is typically as nice as the front.
• Every 3-5 years, we recommend getting your rug professionally hand-washed with a Moroccan rug expert. Please do not take it to get steam or dry cleaned—this will almost certainly damage the rug! Hand-washing requires the use of a pH-balanced shampoo, worked into the rug by hand with a soft-bristled brush, before being rinsed thoroughly. This process should be repeated a few times.
• In case of spills:
  • If the spill is organic and non-oily (e.g., wine), use a paper towel or cloth to blot the liquid. Add some clean water sparingly to the spot to dilute the stain (or wet a paper towel or cloth) and blot. Repeat this process until the stain is removed.
  • If the stain is persistent, resist the urge to scrub. Scrubbing can damage the wool fibers and more easily allow the stain to penetrate. You may try using a mild detergent, such as very diluted dishwashing soap, following the same blot-and-rinse procedure.
  • If the spill is a denser, more oily liquid, try first to scoop what you can from the surface using a spoon or perhaps some heavier paper, and then do the blot-and-rinse. If the spill is significant, non-organic and/or composed of chemical substances, or the above methods don’t work, we suggest getting the rug professionally hand-washed as soon as possible.
  • For rugs with deeply saturated color palettes, be sure to spot-clean them in an area that can be hosed down immediately after, as some color bleeding may occur.