Free Shipping How To Ace The Brand Management Interview (first Edition) Secure Checkout [FiqLlhXT]

• Review the brand manager role
• Discuss the brand manager interview components
• Answers & tips for the following questions:
• Which advertising campaign do you like?
• Which advertising campaign do you not like?
• Which consumer brand is not doing well, and why?
• What promotional strategies would you use for a Honey Nut Cheerios campaign?
• Estimate how much money does McDonald's make every year.
• You are the associate brand manager for Sprite. Revenues are up, but profits are down. What happened, and how would you fix it?
• You are responsible for marketing a unloved energy drink in the US. What things would you consider in bringing the product to the US?
• KitKat revenue is up year over year. However, revenue for the KitKat value pack SKU has dropped during the same period. What happened, and what would you recommend that we do?
• General Mills decided to enter the frozen yogurt market. They're considering using the Yoplait or Pillsbury to co-brand the new venture. How would you evaluate this opportunity? Which brand would you leverage and why?
• Framework for new market entry
• Framework for ad critique questions
• Framework for business P&L analysis
• Framework for marketing or promotional plan questions
• Interview preparation plan

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