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At first glance, Extra Normal is an elegant, minimal watch. But things are not quite so simple. A subtle effect is taking place as elusive numbers pass in and out of view as time progresses. The hour “hand” is actually a disk making up the watch’s face. This disk has a window through which the numbers on the dial underneath are exposed during its hour.

The Extra Normal Series was our first product launched in 2006. With its simplicity, and honest use of materials, it was our original idea of what a designer watch should be. Normal will continually be developing new designs, but the Extra Normal watch will always remain as the ionic expression of our fundamental vision.