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In 1888, Carl Friedrich Bucherer established his first boutique selling watches and jewellery in Lucerne, Switzerland. In 1919, he launched his first ladies’ watch collection in the art deco style. He was one of the first watchmakers to adopt the watch strap, which at the time was still a revolutionary concept. By 1948, the company was focusing on sporty chronographs that prominently displayed the current date. By 1968, Carl F. Bucherer had manufactured around 15,000 high-precision, certified chronometers, making the company one of the top three Swiss producers of these specialized timepieces. In 1976, Jörg G. Bucherer, the third generation of the family, took over the company. In 2001, the Carl F. Bucherer brand was repositioned and the company launched the Patravi watch collection. In 2005, the company filed a patent for the monopusher mechanism of the Patravi TravelTec watch, which permits the parallel display of three time zones. In 2007, Carl F. Bucherer acquired Téchniques Horlogères Appliquées of Sainte-Croix, Switzerland and incorporated it into the company as Carl F. Bucherer Technologies.