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Comprehensive Marketing Text for Asian Perspective

Principles of Marketing, An Asian Perspective, 4e, is an essential resource for Principles of Marketing courses that require a comprehensive understanding of the marketing landscape in Asia. This authoritative textbook, published by Pearson in 2017, is designed to provide students with a deep dive into the dynamic and ever-evolving world of marketing in and from Asia. Its innovative approach focuses on helping students master the key marketing challenge: creating vibrant, interactive communities of consumers in Asia who seamlessly integrate products and brands into their daily lives.

Authoritative Content and Practical Learning

This textbook stands out for its customer-value framework, which presents fundamental marketing information in a way that is both innovative and applicable. It includes a wealth of vignettes, up-to-date corporate examples, and relevant case studies, making the learning process engaging and accessible. With its 776 pages and paperback cover, the book is compact enough to fit in any backpack but packed with knowledge and insights. Here are some key features that set this text apart:

• Comprehensive Coverage: Delivers a thorough exploration of marketing principles tailored to the Asian market.
• Innovative Approach: Utilizes a customer-value framework to enhance understanding and application of marketing concepts.
• Real-World Examples: Provides a rich array of case studies and examples from the marketing industry.

Target Audience and Practical Applications

Principles of Marketing, An Asian Perspective, 4e, is an ideal choice for students, educators, and professionals in the field of marketing, especially those with a focus on the Asian market. It is suitable for undergraduate and graduate courses in marketing, business, and related disciplines. The practical insights and tools offered in this book will help students and professionals alike to develop meaningful connections with customers and create value in a rapidly changing, digital, and social marketplace. Whether you are a student looking to excel in your marketing studies or a professional aiming to expand your expertise, this book will equip you with the skills and knowledge needed to thrive in the competitive world of marketing in Asia.