Most Popular Decolonising Approaches To Users And Audiences In The Global South Markdown: -55% [5BXxpSOA]

Decolonizing Media Studies in the Global South

"Most Popular Decolonising Approaches To Users And Audiences In The Global South Markdown: -55% [5BXxpSOA]" is a groundbreaking edited collection that challenges traditional media studies through a fresh perspective. This volume invites students and scholars to explore media users in the global South beyond the confines of media imperialism and technological determinism. By providing original essays, it fosters a deeper understanding of the complexities of audience research in this region and within the diaspora.

Challenging Essentialist Discourses

The book emphasizes the importance of the everyday as the primary terrain for study, advocating for a shift away from anachronistic, West-centric audience research. It highlights the significance of building bridges between the philosophical discourses of modernity, postmodernity, and digitality that are emerging from the global South. This approach not only enriches the field of media studies but also offers a more nuanced perspective on how people in the South experience being-digital. Key benefits include:

• Engaging with diverse philosophical discourses
• Understanding the global South's unique digital experiences
• Shifting the focus from essentialist discourses to everyday realities

Practical Applications Across Disciplines

"Most Popular Decolonising Approaches To Users And Audiences In The Global South Markdown: -55% [5BXxpSOA]" is an invaluable resource for a wide range of disciplines, including anthropology, sociology, political science, psychology, global South Studies, as well as media, communication, and cultural studies. The book is structured to be highly accessible and practical, offering insights that can be immediately applied to various academic and professional contexts. Key features include:

• Original essays from leading scholars
• Accessible and engaging writing style
• Relevant for students and scholars across multiple disciplines

This comprehensive collection is set to become a foundational text for anyone interested in decolonizing media studies and understanding the global South's media landscape.